Tuesday, April 11, 2017

Beware of Photoshop(ed) ADs

So much of confusion is created in the consumers' mind with the modern technological tools and many make believe stories are created everyday.

I came across this comparative photos 'Before & After' as part of anecdotal claim to make your teeth white and prevention of yellowing.

While I have no opinion about the product per se, what prompted me to write this post was they are trying to convince the reader using a digital manipulation technique.
It is very easy to see  both the pictures are identical  except for the color of the teeth. Compare the areas of red line on the left with that of right. 

If the product has taken some time to work ( ~ one month, if I recollect correctly) they cannot be identical with respect to light, angle of picture shot etc. 

Those who practice digital art know that it is very easy to change colors with a click of your mouse. It is no magic that the yellow becomes white or even any other color you wish.

Many whatsapp photos are also sent viral by this digital image manipulation. You can see a five headed cobra  or a big temple on a high rise boulder sitting in the lake etc. Whenever you see some unbelievable picture, look for smudge marks around the areas or color patch-up. These may not be visible in a smaller resolution pictures. If we magnify the same in picture editor it will show up. 

I only hope this manipulators don't have time to read this kind of posts. Otherwise in future they become smarter even to get trapped like this :))